《The Cluetrain Manifesto》

The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal , and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: Markets consist of human beings, not demographic sectors”; thesis no. 20: Companies need to realize their markets are often laughing. At them.” The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.

里克・列文/克里斯托弗・洛克/戴维・瑟尔斯/戴维・温伯格

里克・列文，Mancala公司技术总监和创始人之一。在此之前，他是太阳微系统公司“java软件组”网络设计师。他还是《太阳网络指南》（Sun Guide to Web Style）的作者。

克里斯托弗・洛克，在科罗拉多州出版了《熵梯度逆转》，曾经在富士通公司、Ricoh公司、卡内基－梅隆大学、Mecklermedia公司、MCI公司和IBM公司工作，并为《福布斯》、《互联网世界》、《信息周刊》和《产业标准》等撰写过大量文章。

戴维・瑟尔斯，《LINUX资深编辑，负责编辑新兴商业方面的文章。他在商业领域摸爬滚打多年，与人合资成立Hobskins Simone＆Searls公司，曾一度是硅谷的主要广告代理商。他为《OMNI杂志》、《个人电脑》、《逆流》、《地球和邮件》以及自己的网络杂志《现实2.0》撰文供稿。

戴维・温伯格，《JOHO》免费杂志的出版人，美国公共广播电台《时事纵横》栏目的评论员，KMWorld和Intranet Desingn Magazine专栏作家。他还为《连线》、《纽约时报》等各种媒体撰稿，并在世界各地举办过演讲会，讨论网络对商务的作用。