《Creating Breakthrough Products》
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作者: Jonathan Cagan / Craig M. Vogel
出版社: FT Press
副标题: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books)
出版年: 2001-11-01
页数: 336
定价: USD 31.99
装帧: Hardcover
ISBN: 9780139696947
作者: Jonathan Cagan / Craig M. Vogel
出版社: FT Press
副标题: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books)
出版年: 2001-11-01
页数: 336
定价: USD 31.99
装帧: Hardcover
ISBN: 9780139696947
内容简介 · · · · · ·
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development proces...
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