《The Power of Nice》

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers. In "The Power of Nice", through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first. "The Power of Nice" shows that 'nice' companies have lower employee turnover, lower recruitment costs and higher productivity. Nice people live longer, are healthier and make more money. In today's interconnected word, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. But being nice doesn't mean being a push-over. In fact, nice may be the toughest four-letter word you'll ever encounter. Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies to allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, "The Power of Nice" will transform how you live and work.

Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous advertising campaigns during her 25+ years in the advertising and entertainment business. She is acclaimed within the industry for her innovative and topical approach.

Much of her work is now part of the American pop culture landscape. She has authored and composed campaign jingles that are among the industry’s gold standard. Some examples are: “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid” (Toys ‘R’ Us); “Kodak Moments” (Eastman Kodak) and “The Heart of Communication” (Bell Atlantic). Of her 13 Clio Awards, two were for Best Original Music and Lyrics.

Today, Linda is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group, which she founded in 1997. Now a billion-dollar advertising and entertainment company, The Kaplan Thaler Group is consistently ranked by industry publications as one of the fastest-growing agencies in the United States, touted for its breakthrough creative and immediate results. Linda and her agency are responsible for some of the most memorable advertising in America, including the beloved Aflac duck and Herbal Essences “Totally Organic Experience” ad campaigns. Its clients include Wendy’s, U.S. Bank, Continental Airlines and Pfizer, as well as Procter and Gamble’s Dawn, Cascade and Swiffer brands.

Linda is also a best-selling author. Her three collaborations with coauthor Robin Koval have all received national recognition. Their most recent title, The Power of Small: Why Little Things Make All the Difference, debuted as an instant national bestseller and shows that in a big picture world, every pixel counts. Linda and Robin’s previous book, The Power of Nice: How to Conquer the Business World with Kindness, debunked the notion that nice “guys” finish last and debuted on the New York Times and Wall Street Journal bestseller lists. Bang! Getting Your Message Heard in a Noisy World, a savvy marketing book and their first title, was also a national bestseller.