《The Bootstrapper's Bible》

"Seth Godin may be the ultimate entrepreneur for the information age." ("Business Week")

Getting ready to start a small business especially with little or no money on hand is an adventure, to say the least. Plenty of books offer inspiration, ideas, and roadmaps, but "The Bootstrapper's Bible" is the first to combine them all.

Author Seth Godin, a successful bootstrapper in his own right, tells in fascinating detail his own story of how he built a multi-million-dollar business with almost nothing. Godin also shares the inspirational stories of dozens of others companies (from Dell Computer to Eddie Bauer) to encourage budding bootstrappers to parlay a great idea into a profitable business.

Readers will want to soak up every one of Godin's "Nine Magic Rules of Successful Bootstrapping," which include details on:

* Finding start-up funds and mentors

* Avoiding or surviving every small business pitfall

* Balancing work and home

* Being successful in the bootstrap phase and beyond