《COMPETITION DEMYSTIFIED》

《COMPETITION DEMYSTIFIED》

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作者: Bruce Greenwald
出版社: 2005-08-22 (2005年8月22日)
副标题: A Radically Simplified Approach to Business Strategy
出版年: 2005-12
页数: 399
定价: 74.0
装帧: 精装
ISBN: 9781591840572

内容简介  · · · · · ·

In Competition Demystified, Bruce Greenwald, one of the nation's leading economists, presents a new and simplified approach to business strategy that cuts through much of the fog that has surrounded the subject. Based on his course at Columbia Business School, Greenwald and co-author Judd Kahn offer an easy-to-follow method for understanding the competitive structure of your in...




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